The Direct Care Podcast For Specialists

Q&A: "Do you have any advice on how to market to patients as direct care?"

Tea Nguyen, DPM Season 2 Episode 149

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 15:06

Send us Fan Mail

Hey hey I got your question from that text button right up there! Someone asked "Do you have any advice on how to market to patients as direct care? As soon as they find out we don't take insurance they don't want to be scheduled."

I get it, people want to use their insurance, so listen to my answer to this very common question. 

1. Align yourself with cash pay practices
2. Promote your services where there are people who don't have insurance (think of our Canadian friends, farm workers, small business owners, etc)
3. Offer a free or low priced initial consultation
4. Anchor on your noncovered services if you got them

And keep going!

P.S. Have a safe and wonderful holiday break this winter

Support the show

Direct Care Launch Course: A self-guided course to your Direct Care practice now available here. Summer Special: You will receive additional 6 live group coaching support (value $3600). Get started now!

---

Build Your Profitable Direct Pay Package get on my email list to be the first to know about the next live coaching session here

For specialists tired on insurance and ready to do something about it. If you're ready to open but don't know where to start, take the readiness assessment and book a clarity call here.

Join the Direct Care Society, a private WhatsApp community here. Ads free!