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The Direct Care Podcast For Specialists
Learn why and how to start an insurance-free, hassle-free Direct Specialty Care practice that lets you provide care your way for your patients without middlemen.
The Direct Care Podcast For Specialists
Q&A: "Do you have any advice on how to market to patients as direct care?"
Hey hey I got your question from that text button right up there! Someone asked "Do you have any advice on how to market to patients as direct care? As soon as they find out we don't take insurance they don't want to be scheduled."
I get it, people want to use their insurance, so listen to my answer to this very common question.
1. Align yourself with cash pay practices
2. Promote your services where there are people who don't have insurance (think of our Canadian friends, farm workers, small business owners, etc)
3. Offer a free or low priced initial consultation
4. Anchor on your noncovered services if you got them
And keep going!
P.S. Have a safe and wonderful holiday break this winter
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