The Direct Care Podcast For Specialists

Q&A: "Do you have any advice on how to market to patients as direct care?"

• Tea Nguyen, DPM • Season 2 • Episode 149

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 15:49

Send a text

Hey hey I got your question from that text button right up there! Someone asked "Do you have any advice on how to market to patients as direct care? As soon as they find out we don't take insurance they don't want to be scheduled."

I get it, people want to use their insurance, so listen to my answer to this very common question. 

1. Align yourself with cash pay practices
2. Promote your services where there are people who don't have insurance (think of our Canadian friends, farm workers, small business owners, etc)
3. Offer a free or low priced initial consultation
4. Anchor on your noncovered services if you got them

And keep going!

P.S. Have a safe and wonderful holiday break this winter

Support the show

Start building your Direct Specialty Care practice with the Direct Care Society® Launch Course, a step-by-step online program using the 4 pillars to success, use DCS500 for $500 off at checkout.

Already have a Direct Specialty Care practice and ready to grow even more --> The Direct Care Society® The Continuity Circle, a monthly mastermind to take your practice to the next level. Save $582 when you purchase a 6 month access at checkout. 

--> Join the Direct Care Society private Facebook group here.